Understand The Complete Process Of Order Fulfillment |
Posted: January 23, 2018 |
What is the meaning of order fulfillment? It defines the complete process of delivering the product in the hands of the consumer safely starting from the moment company receives the order. You take any industry for that matter; the flow is same. There are differences at the micro level depending on the industry. Take an example of a café. The person sitting on the counter receives an order. He forwards the same to the kitchen in-charge. The order is prepared and delivered to the table within a few minutes. However, the things are not that fast in an automobile industry. Here, the time difference between the beginning and the end could be a few days, weeks or even months. A typical process flow In every industry, the fulfillment process follows these steps broadly:
Poor process execution makes your customers unhappy As you see, there are so many possibilities of errors in the whole process. Hence, it is very much important that the order fulfillment process makes use of a robust and flawless order management system that can give the real-time status of order. If the process is not well-formulated, then there are errors in the order processing, incorrect fulfillment, incorrect shipping and damage to the image of the company. Overall, it leaves a bad taste in the customer’s mouth. Next time, they will think twice before recommending your name to someone. When the order is correctly received, correctly processed and correctly finished, it is sent to the right customer in the committed time in an undamaged condition; it is called complete order fulfillment service. The efficiency of Order fulfillment process builds your image Statistics reveal that incorrect order fulfillment is the biggest contributor in making or breaking the image of a company. Your customers book their orders with a lot of expectations and with a predefined notion. If the order fulfillment happens in tune with it, then they feel delighted about it. The deviation between expectation and fulfillment causes dissatisfaction, distress and agony. Whether you are a startup business or an established industry; it holds true for every business. Use of new-age technology makes the things simple. Not only it reduces the possibility of imperfect orders but also enhances the system efficiency and business growth.
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